I don't watch much T.V. so I tend to see the same commercials over and over again. And the really annoying ones never fail to irritate me, no matter how many times I've been subjected to them.
There were two commercials that plagued me all winter. A local ad for a snowboard shop, and a national ad for strawberry frosted mini wheats.
The low budget ad for the snowboard shop involved random clip art of butterflies, elderly people in wheelchairs, cookies, screaming children and a woman slumped over her desk in near tears with the tag line "You've got a lot on your mind, let us help you pick out the right gear"
I can assure you, my thoughts are more complicated than butterflies and playing nurse maid. Every time this ad aired I'd get so aggravated I spent the entire commercial throwing cookies and children at the T.V.
The second ad was slightly more subtle but no less insidious. Two frosted mini wheats are helping some children take a test(because they're apparently the new brain food), and the regular white frosted wheat bite hits on a pink frosted wheat bite, thinking it's a she piece of cereal, but it turns out to be another dude! Both white and pink frosted wheat bites are disturbed by the interaction. The pink bite laments that he did not "choose the uniform" and is made to feel ashamed of his pastel hue.
Oh my god! This cereal is so GAY! Don't let you're children eat it or they may come to question heteronormative gender roles.
Or they might just have improved bowel movements.
While searching for a clip of this frosted debacle, I came upon a wonderful resource,
Commercial Closet. It's a site that tracks positive and negative representations of gays in advertisements.
They have an entry AND clip of the frosted mini wheat commercial. You can watch it
here.
Even more interesting is that, on Thursday night I was watching T.V. and the commercial was different. Now instead of being mistaken for a girl, the pink frosted bite is confused for a different flavor.
I guess I'm not the only one who threw milk at the screen.